Concept and design for Tommy Hilfiger windows at La Rinascente in Milan. For the Fall ’23 season Tommy Hilfiger took over all 8 windows of La Rinascente. This well-known wholesaler is located next to the Duomo in Milan.

The theme for the season was outdoors and the product focus was puffer jackets. To emphasise the puffer jackets, we designed a layered landscape of puffer material in tartan. These layers were accompanied by puffer leaves on either side.

The puffer landscapes were alternated with a puffer Tommy flag logo created out of tartan prints with the usual Tommy colours. One of the windows included a AR screen where costumers passing by could play with interactive elements as well as virtually trying on some collection items.

See full facade below.